Brand Strategy Workshop for Growth Businesses.
Startups or SMEs
Who have not developed a brand and are looking to make their mark and create a lasting brand.
Who is it for?
Growth Businesses
Who have a brand, but need to develop it further, or rebrand based on their next stage of growth.
Corporate Brands
Who have been around for a while and have an established brand, but need a change in direction or inject fresh thinking.
An immersive 2-day brand workshop with your key team members, designed specifically for your needs. This can be virtual or in-person.
What you can expect.
Participate in hands-on activities using Miro boards and group discussions to foster creative thinking and problem-solving.
Learn from industry expertise and receive tailored guidance to address your specific brand challenges.
A finished brand strategy document which becomes your Brand Bible.
What you will achieve.
Define Your Ideal Customer Profiles
Gain deep insights into your target audience. Understand their needs, behaviors, and motivations to tailor your brand messaging effectively.
Develop Your Brand's Identity
Uncover the underlying reasons why your brand exists. Define the guiding principles that will shape your brand's culture and actions, including Purpose, Vision, and Values.
Analyze Your Competitive Positioning
Identify your competitive landscape and carve out a unique space for your brand. Learn how to differentiate yourself and stand out in a crowded market.
Craft Your Unique Selling Proposition
Articulate what makes your brand special. Develop a clear and concise message that sets you apart from the competition and resonates with your target audience.
About Me.
I have run successful brand workshops with a number of my clients. As an experienced global marketing leader, I’ve worked for large brands like AT&T, Dell, Telefonica, and H&R Block, as well as startups, scale-ups and SMEs. This puts me in a unique position to guide businesses on their brand strategy and facilitate brand workshops.
“We didn’t know just how much we needed this until we did this workshop. ”